Miloš Babić (Novi Segedin, 1904 – Belgrade, 1968)

He graduated from the Applied Arts School (Interior Architecture Department) in Novi Segedin (1918–1921). He lived in Subotica (1921–1923) and Belgrade (1923–1968), where he first worked at the painting, advertising and decoration atelier Futur. When it closed down (1927), he dedicated himself to commercial graphic design. He was involved in common types of advertising – posters, newspaper advertisements, published by Politika, Vreme, Pravda, Nedeljne ilustracije…, advertising flyers, company’s visual identity, packaging and labels used for a variety of products, as well as commercial messages and diapositives run in cinemas before movie projections.

After the Second World War, in the atmosphere characterised by negation of capitalist social system and consumer society, Babić did not return to his commercial design activities. Eventually, painting became his sole preoccupation. He was a ULUS member (since 1953).