In memoriam: Aleksandar Joksimović (1933–2021)

Fashion designer Aleksandar Joksimović died in Belgrade on 29 March 2021. Joksimović is the author of fashion collections that marked the Yugoslav fashion scene including Simonida (1967), Vitrage (1968), Damned Jerina (1970), Mosaic (1975) and others. He is the winner of numerous prizes and awards and he holds a state decoration – Golden Medal for Merits (2019).

A fashion show by Aleksandar Joksimović was held at the Museum of Applied Art on 22 December 1966, at the museum exhibition Women’s Fashion from the mid-19^th Century to the 1930s and in cooperation with Centrotextil fashion house. The then Miss Yugoslavia, Nikica Marinović, wore the collection of special models designed by Joksimović for her participation at the Miss World contest in London.

Aleksandar Joksimović donated to the Museum of Applied Art in 2005 documentation about his work – sketches for clothing items (234), fashion and show photographs (301), slides with representations of models (17), a sample book (1), portraits – drawings (3), prizes awarded to him (33) and press clippings (529). The importance of this collection is even greater if we take into account that samples of his realized models were not preserved even by the companies for which Joksimović worked, and only a few of them can be found in Serbian museums funds. This museum collection was shown in 2015. at the exhibition Aleksandar Joksimović: from the Collection of the Museum of Applied Art.